More exposure opportunities for promoting freshwater conservation

Freshwater ecosystems have a higher percentage of threatened and extinct species than terrestrial or marine realms, but remain under-represented in conservation research actions arguably as consequence less popularity promotion. Cover images journals were used proxy exposure potential promotion opportunities provided for different species. To examine whether articles related to cover received more attention, citations Altmetric scores cover-featured compared with non-featured ones within the same host journal issue. (10.4%) featured often (15.2%) (74.4%) on covers 18 from 1997 2016. All 15 most are ecosystems. In addition, studies showed issue, indicating that attention. Further investigations needed relationship (i.e. there is true causality) between being cover, by articles, well potentially resulting greater efforts. Nevertheless, we believe providing likely better inform public about continuing degradation freshwater its impacts human well-being, including economic loss danger health. Journal editors can contribute balancing their selection when arise. Increasing through various channels seems promising approach raise awareness appreciation biodiversity. Scientists play an active role form alliance editors, organizations, media, increase momentum society fresh waters be experienced essential prevent further habitats biodiversity loss.